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A clear view.
A better next move.

You know your business. You should not have to master every subject to make a sound choice. We bring the right advice, explain the reasoning and stay involved as the work moves forward.

See the decisions behind the numbers.

Follow ACME’s growth choices and technology priorities. Compare the evidence, the options and the decision that stays with the owner.

Choose a subject, then swipe through the updates. The charts follow the story automatically.

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Experts · 1 / 3
ACMELLCGrowth

Performance this month

September 2026 · Booked orders · USD thousands

Paid ads$100k
Organic$45k
Outbound$45k
Saad Kakakhel
Saad KakakhelStrategy Expert & COO

Twelve new accounts placed $190k in orders this month.

ACMELLCGrowth

Where should we invest next?

September paid channel · Counts

Qualified opportunities24
New accounts6
Saad Kakakhel
Saad KakakhelStrategy Expert & COO

Measure the full cost before shifting the growth budget.

ACMELLCGrowth

What makes growth repeatable?

Follow-up to September’s expert review

Follow-up playbookRepeatable outreach
Proposal handoffClear ownership
Conversion reportingVisible results
Saad Kakakhel
Saad KakakhelStrategy Expert & COO

Document the sales process so growth depends less on you.

ACMELLCGrowth

Roadblocks

September 2026 · Work update

Case studyPermission pending
Landing pageOffer approval needed
Daniel
DanielManufacturing Expert

Two approvals are blocking next week’s campaign.

ACMELLCGrowth

Plans for next week

September 2026 · Work update

SalesFollow up opportunities
WebsiteTest approved page
ContentPublish after permission
Daniel
DanielManufacturing Expert

Follow up the pipeline and launch the approved campaign.

ACMELLCGrowth

Deliverables for your Review

September 2026 · Work update

Landing pageRevised offer
Case studyDraft
Outreach sequenceApproval requested
Daniel
DanielManufacturing Expert

Review the offer, case study and outreach sequence.

ACMELLCGrowth

Progress made this month

September 2026 · Work update

Content4 posts · 1 case study
Website1 lead magnet · 1 page
Sales12 new accounts
Daniel
DanielManufacturing Expert

Four posts and a case study supported twelve new accounts.

ACMELLCGrowth

Orders are not cash

Use distinct dates and amounts for each stage

Booked orderCustomer commitment
Recognized revenueEarned under the contract
Cash collectedMoney received
Elena at the whiteboard
ElenaTax Expert

An order is not revenue recognized or cash collected.

ACMELLCGrowth

What does acquisition cost mean?

Full cost ÷ new customers

AdvertisingPaid media spend
People + toolsSales and content costs
New customersUse the same cohort
Elena at the whiteboard
ElenaTax Expert

Include sales effort when measuring customer acquisition cost.

ACMELLCGrowth

Why document the sales process?

Growth that the whole team can carry

Lead arrivesRecord context
Follow-upAssign next action
ProposalConfirm ownership
Elena at the whiteboard
ElenaTax Expert

A repeatable sales process protects customer relationships.

Our experts bring experience from

  • Microsoft
  • Bain & Company
  • JP Morgan
  • PwC
  • Google
  • IBM
  • Barclays Investment Bank
  • Boston Consulting Group
  • Meta
  • KPMG
  • Morgan Stanley
  • Amazon
  • McKinsey & Company
  • Deloitte
  • EY

Advice should not end with a slide deck.

You bring in help because you lack time. But a list of ideas can leave you with more work—and no clear way to judge whether the advice was right.

We connect the recommendation to delivery. The expert explains what should change, helps guide the work and returns to review the result.

Start with the decision in front of you.

We look at the business, the world around it and the choices open to you. The question determines which expertise you need.

Direction & growth

Which customers should you serve? Where should you focus? Is a new market or acquisition worth a closer look?

A useful resultA clear set of options, their trade-offs and the assumptions you need to test.

Money & performance

Where is cash getting stuck? What is driving margin? What do the reports tell you—and what do they leave out?

A useful resultA plain explanation of the numbers and the questions to resolve before you act.

People & daily work

Why does the same issue keep coming back to you? Where do roles, decisions or handoffs break down?

A useful resultClear responsibilities, a workable review rhythm and fewer unclear handoffs.

Technology & specialist issues

What should you automate first? Which risks need a specialist? What should you ask before choosing a system?

A useful resultA defined problem, a scope for the right professional and a way to review their work.

Good news is not always proof. Bad news is not always failure.

Results can change for reasons outside the plan. We separate what we know from what we assumed, then look at what the work actually changed.

You and your GM should be able to question the recommendation without becoming experts in the field.

See how we help you review the work

“Sales are up. Why is cash tight?”

Illustrative example of how we would review this work.

The question
Is the gap in stock, unpaid invoices or payment terms?
The evidence
Compare sales, cash received and the time money stays tied up.
The next step
Agree one change, name its owner and set a review date.
The review
Check what changed. Test the explanation before claiming success.

You set the direction. We make the advice usable.

You and your GM bring context, challenge assumptions and keep key decisions and relationships.

Our expert owns the recommendation and helps review whether the work supports it.

Our delivery team carries out the agreed plan under a COO, with the expert involved.

A decision, explained.

Video placeholder · A question, the evidence and the next choice. Approved film to be added.

Before we begin.

Will the expert stay involved after giving advice?

Yes. The expert helps guide execution and joins the review of the work and results. The proposal sets out the responsibilities so advice and delivery stay connected.

How much time will this take from me?

The first business review uses consultation sessions. Ongoing work starts with updates and prepared questions you can review on your time. Meetings are optional when you want a live discussion.

Can you cover every specialist question?

We start with the question and agree the right expertise. Where licensed or regulated work is needed, the scope must include the right qualified professional.

How do we start?

Begin with an owner consultation and initial assessment. A separate session with your GM or operations lead provides the deeper review before a full project proposal. Both sessions are included in the consultation fee.

Tuck School of Business at Dartmouth

Friends from Tuck.
A shared reason to help.

SMBtv started with a group of friends from Tuck. We’re bringing other friends together, each with their own skills, to help small business owners get the advice and support they need.

We believe good advice should come with people who help carry it through.

Bring the question on your mind.

We’ll help you see what matters and what should happen next.